Bill Greenough

Bill grew up in the chaparral foothills of Montecito south of Santa Barbara, where he participated in the communal grape stompings at Pagan Brothers Winery on Mountain Drive in the early 1970s. When he later went searching for his own vineyard property, he found his home in the similar chaparral ecosystem of Saucelito Canyon, where he literally built the winery from the ground up. Bill recently stepped back from his winemaking duties, allowing him to focus more on the business side of the winery, and to enjoy his hobbies, which include fishing and motorcycle riding. Bill recalls, “In the early days of the winery, there was no electricity. I used a hand pump and a manual crusher. I filled the fermenter with a bucket, and my first barrels were used American oak whiskey barrels. Of course, we’ve modernized everything over the years. But we’ve still retained that rugged, hands-on attitude in the vineyard and cellar, which is important to the sense of place that we are always trying to capture in our wines.”

(805) 543-2111 x 13
bill@saucelitocanyon.com